How many uses for an organic tote to offset cost of production?

What’s happening? Much like the perennial question, how many licks does it take to get to the center of a tootsie roll pop, The Ministry of Environment and Food of Denmark has the answer for how many times you have to use your organic cotton tote to offset its cost of production.

Why is this important? It is said to take 20,000 uses of an organic cotton bag to offset its production costs. 20,000 equates to daily use for 54 years.

How will this be important? 20% of the world’s cotton that supplies most Western fashion brands is correlated to forced labor in China.

@nytimes