By the Numbers. Campaigns Buying Internet User Data

The poll: Gallup in partnership with the John S. and James L. Knight Foundation

% who oppose internet companies sharing data with campaigns:

• 69% of Democrats
• 75 % of Republicans
• 72% of Independents

20% are ok with this data being shared with campaigns: gender, age, or zip code

7% support sharing any information with campaigns by internet companies

59% support these disclosures on internet political ads:

• disclose who paid for the ad
• how much it cost
• whom the ad is aimed at

20% support NO online campaign ads, following the mode of operation adopted by Twitter

45% oppose internet campaign ads that misrepresent a candidate’s position.

The Hill | Most don’t want microtargeted political ads: Gallup