Detroit’s Broadband Outreach

What’s happening? Detroit is using a marketing campaign for the Federal Communications Commission’s Emergency Broadband Benefit Program focused on a hotline number, radio ads, tv ads all targeted by the distinct neighborhoods. Flyers are distributed to churches.

Why is this important? The digital divide isn’t only urban-rural, but also within urban areas.

How will this be important? If the marketing is successful in Detroit, it could inform other cities.

Route Fifty | Behind Detroit’s Homegrown Campaign to Close the Digital Divide