Meet Share2Pay

What is happening? Hollister Co, or what ever teenager knows as Abercrombie & Fitch Co, is implementing Share2Pay, so kids can share their carts with their parents, who will foot the bill. Fun. Retailers are looking for means to convert cart abandonment into sales.

Why does this matter? Its like Amazon Teen or Apple Ask to Buy which convert kids shopping carts into carts payable by an adult. Some retailers have experimented with online shopping carts for kids as young as 3.

Wall Street Journal | Hollister Lets Teens Send Their Online Carts to Parents for Checkout