What is this new term “zero data”?

What does zero data mean? Isn’t everything data and data is king, queen & court jester? companies that don’t store their own data

Where is the data being stored? 3rd party companies store the data for use by the company that originated the data

What’s the benefit to companies? The liability for the data goes to the 3rd party

Tech Crunch | Very Good Security raises $35M in Series B in ‘zero data’ push