Billboard TREND. Private Property Rights + Billboards + Sustainability Pilot Program

Where: Sweden

Who: McDonald’s is adding beehives to the back of its billboards to promote honey bee communities

Is the company partnering with a billboard company? Yes, McDonalds and JCDecaux are adding beehives to the back of unused billboards as well

Good News Network | McDonalds is Turning Dozens of Roadside Billboards into ’Bee Hotels’ in Sweden