COVID. How to Pivot when your Business is Limited by Government Action.

What type of business is pivoting? A restaurant in Austin TX

What COVID restrictions have been in place? Closed to dining in and limited capacity at restaurants in Texas

What model did the restaurant adapt?

• subscription service with all subscriptions receiving free in person dining quest
• A $5/mo subscription newsletter with a recipe and cooking tips
• $35 a month, subscribers can get access to a monthly virtual cooking class & access to an ingredient list and recipe to cook along
• $55 per month and you get ^^^ + the ingredients
• $75 per month, you can get the meal kit as well as a cocktail class and cocktail kit

Austin 360 | El Alma launches meal, cocktail kits through membership program (free queso included)