2 Reasons Consumers Prefer 3rd Party Providers OVER utilities for Rooftop Solar

Who conducted the study: Cogent analysis by Market Strategies International-Morpace 

What data was reviewed? 52,000 residential customers across 132 utilities

Why are consumers leaning toward 3rd party providers?

• consumers want mnore engagement and information but utilites are not as fast to respond
• low utility brand trust

Utility Dive | Customer preference shifts from utilities to third-party providers for rooftop solar, EV: Cogent