Developers Scrap 500,000 home solar array after resident opposition

What’s happening? Developers were planning the largest home solar array to power 500,000 homes outside Las Vegas. Then residents created Save our Mesa, ran with messaging and the developers pulled out.

Why is this important? The messaging focused on:

• the project is an eyesore
• the project would curtail the area’s popular recreational activities — biking, ATVs and skydiving
• the project would deter tourists from visiting sculptor Michael Heizer’s land installation, “Double Negative”

How will this be important? Even though the majority of NV voters this year approved higher clean air standards, the coalition of conservationists, endangered species advocates and local businesses that cater to tourists won out over solar.

AP | Plans for largest US solar field north of Vegas scrapped