Energy Issues. New Study. Consumers Rank Issues.

The study: Authenticity Gap report by FleishmanHillard Fishburn

What did consumers say for this 7th annual Authenticity Gap report?

• 66% consumers want companies to show greater purpose & societal impact
•  59% expect companies to stand up on climate and environmental issues (that’s up from 39% in 2018)
• 84% of the 160 companies studied don’t meet consumer expectations concerning environmental issues and climate change

What did it say about how this message should be conveyed?

• 76% expect CEOs to first and foremost communicate issues that impact customers
• 71% expect CEOS to first and foremost communicate issues that impact employees
• 55% believe Companies should act on issues with a large societal impact, even if there is no significant affect to the company
• 48% consumers think companies must take a stand on controversial issues that influenced government policy changes
• 43% consumers think corporations should take stands on issues concerning the CEOs own personal views and beliefs 

The Holmes Report | Study: Consumer Expect Brands To Take A Stand On Climate Change & Data Security