Renaming Business Incentives

What’s happening? A bipartisan group of Michigan legislators have passed through its House economic incentives to lure and retain commercial and manufacturing interests in Michigan.

Why is this important? There’s a distinct messaging change from economic development or business incentives to…..calling the fund the The Strategic Outreach and Attraction Reserve and calling the incentive programs  Michigan Strategic Site Readiness Fund and the Critical Industry Fund.

How will this be important? Let’s watch other states follow this lead and change the focus from the business receiving the funds to the monikers that focus on the needs of the state. It’s like self care for states.

Detroit News via Governing | Michigan Legislature Advances Business Incentive Program