Revenue Diversification from Oil to Olive Oil

Last year California produced 3.5 million gallons of olive oil. Texas produced 15,000 gallons of olive oil. 

The US is one of the world’s largest consumers of olive oil, and it imports 97% of the olive oil consumed. There’s a market as California has learned. 

“Olive farming isn’t going to provide huge numbers of jobs,” said Tunstall, research director at the Institute for Economic Development at the University of Texas at San Antonio. “But it offers some specialization.”

Bloomberg