2020 Recap: What you do matters

This year, consumers are watching corporations like old school spies. They watch how supply chains & employees are being treated, sustainability efforts, diversity, inclusion, and whether companies speak up when it matters. Corporations are watching too. Watching investors fund ESG, sustainability, diversity & inclusion. It matters because people are paying attention. Data is tracking all of this. Investments are going up. Diversity is inching up.

Why is this happening now? I thought shareholders and trickle down were still en vogue. COVID is the common denominator. People weren’t stuck on commutes. People had time to ask- where is that retailer buying its products? Where is that coffee sourced & how is the labor treated? Did that company speak up to support diversity and inclusion? Did it take action? So many eyes are watching now.