25% US Consumers voting with their pocket books

There’s been an increase in the number of US consumers who are no longer purchasing from brands that do not align with their values. GenZ and black consumers lead this trend. Pundits point to this trend increasing after Target denounced DEI.

This isn’t a one sided issue, remember the Bud Light commercial brouhaha?

The Guardian | A quarter of US shoppers have dumped favorite stores over political stances