3 Ways Investors Will Reward Companies in the new COVID world

Investors will reward companies that display acts of charity, compassion, and creative generosity.

Why do acts of charity, compassion, and creative generosity matter? mutual, index, and exchange-traded funds as well as institutional and individual investors measure socially responsible investing criteria

What does socially responsible investing mean? a focus on Environmental, Social and Governance criteria

How does that translate in the real world?  

• “good citizenship” by companies
• such as manufacturers deploy excess capacity for ventilators, masks, and face shields, tech giants offer software for healthcare monitoring and data analysis and CEO’s cut their salaries
• or employers who placed their furloughed employees at other companies like Hilton did by placing their furloughed employees at Amazon

CNBC | Aureus Asset Management Op-Ed | Investors will reward companies that take care of others in the coronavirus pandemic