Anatomy of an EV Playbook from 1 of the big 3

Who: Ford

What is Ford’s EV strategy: Make their staple vehicles EVs- SUVs, trucks, fleets, cargo vans, mustangs 

The goal: By not requiring a consumer to think of a new type of a car, sales will be volume driven and can be profitable

Automotive News | Ford’s EV strategy takes shape in search for popularity and profit