Can Fast Fashion Survive the Demand for Sustainability

What defines Fast Fashion? 

Retailers who’ve found success by quickly churning out fresh, low-priced styles that pull trend-seekers into stores. 

Problems Facing Fast Fashion:

• The clothing industry is responsible for about 10% of global greenhouse gas emissions
• Overproduction has led some brands to burn millions or even billons in unsold products

Customer Trends:

• In 2018 U.S. shoppers spent $128.5 billion on sustainable versions of quick-selling goods 
• 48% of Americans say they’d change their consumption habits to reduce their environmental impact 
• 53% of those ages 21 through 34 would give up a brand-name product to buy environmentally friendly
• Consumers & investors are turning to thrift & second-hand retailers 

Industry Response: In 2018 Burberry destroyed $38 million in unused inventory. Investors questioned the practice. Todaythe company recycles or donates these products in addition to implementing more careful production. Other retailers are following suit.

Los Angeles Times | Does fast fashion have to die for the environment to live?