Carbon Labeled Products

What is happening? Tesco has begun labeling its product with carbon footprint and gave up in 2012. But technology emerged to make calculation of carbon foot print easier.

Why is this important? 75% of millennial alter their buying habits based on climate issues

How will this be important? A study in the EU shows that a carbon label increase purchase probability. A US study showed that consumers are willing to pay a premium for a smaller carbon footprint for fruits.

Sustainable Brands | Will Carbon-Labeled Products Sell More? Here’s What We Know