Connecting the dots: ESG, PR, & Communications

How do we connect ESG and communications strategies? Companies have realized that talking about their ESG credentials has helped their brand reputation. That’s a win. As a caveat, companies cannot overstate their ESG credentials because accusations of greenwashing can be swift.  So how do you talk about  ESG without the backlash? You take ” a comprehensive approach that combines transparency, stakeholder engagement, proactive communication and a robust crisis management process “  

Forbes | ESG Is Here For Good: What That Means For PR And Communications