Consumer Thoughts on Sustainability

Consumer Mindset: Individual responsibility for sustainability is strong. However, over the past 10 years consumers have become more knowledgable and now look for big change from companies and governments.  

Stats: 

• sustainable products = 17% of the consumer packaged goods (CPG) market
• 51% of consumers purchase a sustainable product because “they are better for the earth/environment” 

In 2019 Seals/Certifications Make a Difference: 

• 5% increase in consumer purchase motivation with a “Fair Trade” seal
• 9% increase in consumer purchase motivation with “Rainforest Alliance Certified” 
• 8% increase in consumer purchase motivation for certified carbon neutral products 

FoodNavigator-USA.com | The Hartman Group: How are consumers talking about social responsibility and sustainability?