Consumer TRENDs. Making an Impact with Groceries.

What’s happening? CEO of The Center for Food Integrity and president of Look East says Millenials and GenZ are leading the way with food integrity buying. The industry has long let the market place dictate.

Why is this important? There are more millennials than there are Boomers. Those who shop based not he impact to the environment, community ….that’s the side with the great numbers.

How will this be important? As commodity prices rise globally, he envisions a market place where social impact gets factored into a base product and increases to a premium version of the product.

Farm Progress | New consumer shopping trends emerging