Consumers & Beauty Industry Watchdog Spur Social Responsibility During COVID-19 Outbreak

Beauty industry watchdog

The Instagram account, Estée Laundry, has called out large beauty companies for waiting to close physical stores to protect employees, forcing staff to use PTO days during quarantine, or cutting scheduled shifts to avoid paying employees.

Public pressure

Because consumers currently feel let down by employers many are being more vigilant about brands caring for employees during the outbreak.

Positive examples applauded by Estée Laundry

Glossier, Tarte Cosmetics, Sunday Riley

Action Spurred by Estée Laundry

Sephora and Ulta have closed physical stores and committed to paying employees for a period of time.

Glossy | Coronavirus cancel culture: Beauty brands face pressure around social responsibility