Consumers prefer ESG brands

NielsenIQ reports that 78% of US consumers say “a sustainable lifestyle is important to them.”

In 2020, a McKinsey US consumer sentiment survey showed that 60% of respondents said they would pay more for a product with sustainable packaging.

“McKinsey released a new study on Feb. 6, titled “Consumers care about sustainability—and back it up with their wallets.” This study concluded that ESG-related products achieved disproportionate growth than non-ESG-related products. Furthermore, the study revealed that consumers of ESG-related products are more loyal to ESG brands than non-ESG brands.”

Tallahassee Democrat | ESG is not “woke” capitalism; it is just capitalism | Mark McNees