Consumers & sustainability

@mitsmr MIT Sloan School Management Review says 8% of consumers are super into sustainability; 9% are into sustainability but not as obsessed as the 8%; 15% do not think about sustainability at all; 10% think of sustainability only so people will like them; 18% want to save the planet but get priced out; 13% are into sustainability but go for second hand and seek out longevity of products; and 19% think what consumers do makes no impact.