Converse Partnering for Upcycled Sneakers

What’s Up: Converse is partnering with vintage and second-hand retailer, Beyond Retro, to create the Converse Renew Denim Chuck 70 made of upcycled denim.

Why: The UK buys 70 million pairs of new denim each year. Creating a single pair of jeans requires hundreds of gallons of water while simultaneously releasing toxic chemicals into natural water sources. 

Just the Start: Beyond Retro hopes this is the start of similar collaborations. 

PebbleMag.com | Converse & Beyond Retro Launch Upcycled Denim Sneaker