Corporate Social Responsibility formula

“Many large corporations may try to do everything or a lot of things, as they have the interests of many stakeholders to take care of. However, if these corporations focus on a more limited number of CSR activities that are aligned with their core competencies, they can create increased business value while also creating greater social value. Creating business value is equally as important as creating social value because businesses may struggle to continue their CSR efforts if they do not generate economic value in return.” – Seoki Lee, professor of hospitality management Penn State