COVID Pivot. How Sony pivoted to Sell Out Capacity.

Sony Studios created a brand new drive-in experience for 12 films to sell out capacity.

What did Sony Studios do?

• Made the drive-in experience more- colorful lights, masked staffers and classic movie props
• Drive through red carpet experience
• vehicles could have no more than four people — all from the same household
• vehicles must be hard-topped and masks were required whenever out of the car
• questionnaire for screening COVID-19 symptoms
• masked and face-shield-ed employees took guests’ temperatures and again asked about symptoms

What are the practicalities?

• Sony Studios utilized its parking lot
• Tickets at the socially distanced events sold out in 24 hours.

Was there a partnership? Yes, Sony Studios partnered with Porche

Hollywood Reporter | Sony Debuts Sold-Out Drive-In Experience With Masks and Memorabilia