COVID Reshapes Corporate Focus

Who: Former CCO of Ascott, current CEO of National Volunteer and Philanthropy Centre

Why will the corporate focus switch to purpose driven?

• Chaos of the pandemic offered time to think about purpose as they had caught up on a slower day to day operations
• Awareness of corporate social responsibility (CSR) is growing during COVID
• More companies have been actively socially responsible during COVID
• Business Roundtable led the way with its August 2019 announcement changing corporate purpose to a commitment to ALL stakeholders not prioritizing shareholders

CNA Luxury | Companies will step up CSR efforts post-pandemic, says NVPC deputy CEO