CSR a Necessity for Large Companies to Build Public Trust

Breakdown of Public Trust: Large companies rank among LEAST trusted institutions (think U.S. Congress), while small businesses rank among MOST trusted (only below the U.S. military). 

Lack of Trust & Big Business: Without social license to operate large/multi-national companies risk consumer backlash & increased government regulations.

The Solution, Institutionalized CSR: Corporate citizenship provides large companies an avenue to prove they are like any citizen, and align their self-interest with the shared interests of society. 

Big Companies & Big Data: With access to big data and ownership of individual/business platforms, large companies must serve society via catalyzing global-scale solutions to climate change and other social issues.

Project Syndicate | Corporate Citizens Must Become Global Catalysts