CSR Attracts Gen Z, Leads to Long-Term Business Success

Gen Z: 

• will represent more than 40% of all consumers by 2020
• are more than 40 million in the U.S.
• most diverse generation in history

Why CSR Matters:

Gen Z has a decreased trust in business for 3 reasons: (1) growing up during recessions, (2) fractured politics, and (3) frequent job changes of their parents.

• 42% have begun relationships with businesses they believe to have a positive social impact
• 37% have abandoned businesses they believe are unethical
• 65% research the origins of the products they buy

What Gen Z Values Most:

• gender equality 
• ethical practices 
• CSR that is fully integrated into corporate culture & business models

Digital Media Solutions | Brands That Implement Social Responsibility Will Connect With Gen Z