CSR in the Fashion Industry: Important to Investors & Costumers

Brand Perception: CSR is now a key factor in brand value and the target’s overall brand. 

Expectations: Customers, investors, and corporate buyers expect companies to take a visible stand on ESG issues. 

Consumer Trends: Millennials and Gen Z represent $150 B of U.S. spending power. They focus their spending on companies that invest in social issues and correct the sustainability issues within the fashion industry.

Fashion’s Efforts: This August, 32 Fashion Brands (currently up to 150) including Adidas, Hermès, Prada, & Chanel pledged to reduce their environmental impact via the Fashion Pact. LVMH, a large fashion group pledged to ensure full traceability for animal products by 2025.

law.com | The Impact of Corporate Social Responsibility on Fashion Brands