Data Leading the Way for Corporate/Nonprofit Partnerships

How Data Makes a Difference:

Companies partnering with nonprofits based on the value of the partnership to employees, consumers, public, and brand. Nonprofit leaders measure and report back tangible metrics resulting from the partnership.

Stats:

• 57% drop in turnover for employees who are most deeply connected to their companies’ giving and volunteering efforts
• 86% of Americans think it’s important to understand a brand’s specific impact on a social issue

Trends: 

• Companies partner with fewer nonprofit partners to focus on what their stakeholders value and maximize impact
• Increase corporate partner value with inter-department communication (i.e. Communications, C-Suite, HR, and CSR)
• Employee and consumer engagement results in exponential success of a partnership

NonProfit Times | CSR Partners Need Help Getting Better at it