Delve into a Pro Golfer Broadcast Slur + Repercussions

What’s the deal? A professional golfer uttered a LGBTQIA+ slur. He quickly apologized on television while still on the green. Ralph Lauren announced it would stop working with him. The PGA Tour announced a fine. Citi announced that they will require him to use his platform to “play an active role in accelerating support for the community and increase awareness of discrimination in the community. He is also required to donate a meaningful portion of his sponsorship fee.

Why should we care? This is like an evolved map of cancel culture. Learn from it

Why does this matter to me? This is the perfect example of the new economy. There’s grey area but there’s no room for bad actors.

Out | Citi Makes Golfer Justin Thomas Donate to LGBTQ+ Orgs After Slur Usage