Earth Day + Sustainable Fashion

What’s happening? If your feed is like mine, every corporation or entity that you follow talked up its sustainability efforts today for Earth Day. The new economy has been pointing toward sustainability in fashion as people stuck at home learned how much energy it took to make clothing.

Why is this important? So as consumers want more information about sustainability, how can they figure it out? Everlane chief supply chain officer suggests looking for companies with transparent supply chains. Also look out for clothing companies that have partners and standardized certifications that can support sustainability claims, such as LEED certification.,  The Global Organic Textile Standard, Global Recycled Standard .

How will this be important? Gen X, Millenials and Gen Z consumer majorities want to know this information and they make their purchases based on this sustainability information.

CNN | 15 sustainable fashion brands to fill your closet