Evolution of CSR from obligation to strategy

Corporate social responsibility has moved from obligation to a strategy thanks to today’s interconnected world. People want to know how your company is contributing to society. Think about the news this week with the consumer push for Kellog’s to remove chemical additives that are not used in the company’s cereals in foreign countries but are used in U.S. cereal. Information moves fast. In today’s world, shareholders are informed of a company’s positive contribution to society. This proactive approach fuels corporate growth, fosters innovation, and strengthens brand loyalty. 

Forbes | Corporate Social Responsibility: A Strategic Imperative For Modern Businesses