Gen Z & Millenial Consumers. Businesses That Align with Communities.

70%+ of the population are members of Gen Z, Millenials, and Gen X.

55% of GenZ and Millenials participated in Black Live Matters Protests or Awareness.

75% of Millenials have changed their spending habits because of environmental issues.

63% of GenZs will buy from a company that contributes to social causes.

Of businesses, these consumers want businesses to “use authenticity and transparency to prove they are community-minded and socially responsible.”

Retail Dive | Millennials and Gen Zers look to retailers for a more community-minded commerce experience