Governor Drops Mask Mandate, State Turns to 4th State

What’s happening? After Governor Abbott opened business to 100% capacity and removed any state mask mandate, I saw a tweet that said now Texans will turn to the 4th State of Government in Texas- H.E.B , the state’s largest grocer.

Why is this important? This is quickly becoming common. Did the government go too far? Look for companies to take a stand on big picture issues. Think of Nike quickly supporting Kapernik

How will this be important? As GenZ feels more invested in their trusted brands, the positions those brands take will be more powerful than government.