How did a Cosmetic Company Embed Zero Waste in its Company?

The Company: Lush Cosmetics

When was Lush founded? 1995 in a single storefront in Poole, England

How did Lush embed zero waste in its ethos?

• Lush is vertically integrated and controls its supply chain, so it saves money by reducing packaging
• Lush reformulates products to reduce water content
• Lush adopts technology like Lush Lens App, which allows customers to use their phones to scan products and get the typical information they would find on a physical label
• For 10 years, Lush has used recycled paper and 100% PCR content for all our plastics
• Localizing supply chain by developing meaningful partnerships with local processors

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