How did Kentucky target younger poll workers?

The Kentucky Secretary of State partnered with the  Kentucky Guild of Brewers.

Because young voters like beer, the information about becoming a poll workers is advertised on local beer cans.

From the news release ” We need younger generations to step up and be good citizens, and so we enlisted the help of Kentucky’s craft breweries to reach them.”

The campaign name:  “SOS From Your SOS”

Louisville Courier Journal | You heard it from the beer: Kentucky needs volunteers at the polls in November