How did Online Giving Change in 2020?

What is happening? Blackbaud Institute Index says global giving only grew by 21%. US charitable giving grew 2% year-over-year. record 13% of fundraising came from online donations in 2020

Why is this important? Most of donations were made by mobile devices. That’s a connection to keep and nurture.

How will this be important? People have or are now accustom to giving online and having done it once, may do so again. its no longer new and unusual.

Los Angeles Business Journal | Online Giving Grew 21% Amid Global Pandemic