How to Communicate CSR Through Your Website

5 Details that Matter:

• Devote an entire navigational page to giving back, if it is a major part of your corporate identity
• Provide substantive data on your company’s efforts on environmental protection & sustainability
• Offer detailed facts & legitimate proof to back up your statements
• Be genuine by  finding a balance between humility & bragging
• Avoid overly complex terms 

Examples of Social Impact Communication Done Well:

• Wells Fargo
• Sempra Energy
• Timberland

Key Takeaway: Customers expect companies to be socially responsible & to share details about their efforts & impact on their website. 

Nielsen Norman Group | Social Impact and Sustainability on Corporate Websites