IKEA dropping prices to support consumers

At Davos, IKEA’s Jesper Brodin, CEO of Ingka Group, which owns most IKEA stores worldwide, said “”This is not a year for us to optimise profits. This is a year to try to navigate on a thinner profit, but to make sure that we support people.”

Reuters | Davos 2024: IKEA prices to fall despite Red Sea disruptions, CEO says