Increasing purpose & corporate responsibility

Perhaps this is the silver lining social impact minded folk are looking for… Post U.S. election some say there is increased interest in corporate responsibility. Think about the recent public stances by Costco and Apple.

“The companies that ultimately succeed will be those that ensure “purpose is more directly tied to core business operations, anchored in day-to-day realities rather than ideological movements,” said Fabio Milnitzky, CEO of the brand purpose consultancy iN”

Triple Pundit | Impact Professionals Share Their Predictions for Brand Purpose in 2025