Kayne. Adidas. Define Core Values.

What is happening? Adidas and Kanye West parting ways is a lesson in legal counsel ensuring companies have taken time to define their stances on important social issues. Social issues/core values. Tomato/toh-mah-to.

Why is this important? A list of factors to consider:

• where the company is located
• where employees reside
• where they conduct business
• how positions align with their past actions

Legal Dive | Adidas’ handling of Kanye West controversy highlights need for companies to define core values