Keys to CSR

Why CSR Increases Profits:

• 81% of millennials expect companies to make a public commitment to social good
• 3/4 of consumers are more likely to purchase from brands or do business with companies that are socially responsible

Keys to CSR:

• Clients – CSR provides a competitive edge, cultivates positive brand recognition, & increases client trust & loyalty  
• People – CSR creates a positive work environment, increases productivity, supports recruitment, retention, & employee satisfaction
• Community – Successful companies invest in the community which builds trust
• Corporate value- Direct data related to your impact

How to Create a Successful CSR Program: 

• Identify the strengths of the business 
• Consider customer & client values
• Ask for employee input
• Measure your impact

Boss Magazine | The 3 Pillars of Corporate Social Responsibility: Clients, People and Community