Social Impact
What’s happening? Lancome launched “Caring Together for a Happier Tomorrow,” that focuses on 3 elements that reflect its business model.
Why is this important? Lancome is tying its impact directly to the work it does. By focusing on (1)protecting biodiversity (2) helping people to consume sustainably (3) empowering women
How will this be important? Companies are matching their social impact more directly to the work they do which increases the authenticity of the impact.
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Great things are just around the corner!