Market Changes: Politics Brings all the Customers to the Yard.

What is happening? Companies are marketing to politics. Think Black Rifle Coffee, which describes itself as “anti-hipster” and contrast it with Blue State Coffee.

Why is this important? It’s really companies taking a 3 prong approach- marketing, social media stances, and statements that take political stances like company policies that cover travel for reproductive health care.

How will this be important? Companies use to stay away, but now consumers want politics and companies have moved to the market. 70% of consumers want companies to take a political stand.

ABC News | Companies increasingly using politics in marketing, but there are risks: Experts