Millennials Driving ESG Investments

What’s happening? Millennials contributed $51.1 billion to sustainable funds in 2020. Driven largely by sustainability and climate change. In contrast 2% of Boomers take into account ESG when investing.

Why is this important? Morningstar data shows 72% of the U.S. population “expressed at least a moderate interest in sustainable investing,”

How will this be important? Experts say Millennial interest in ESG is a factor of timing more than generational interest.

NASDAQ | Millennials Are a Driving Factor in the Growth behind ESG Investments