Millennials & Gen Z Thrift Shop in Response to “Fast Fashion”

The problem:

• 26 billion pounds of textiles that end up in a landfill each year
• Fashion industry 2nd-most polluting industry in the world
• At current rate of consumption, the world will need 3x natural resources by 2050 to accommodate demand

Millennials & Gen Z finding solutions:

• 74% of 18-29 year olds prefer to purchase sustainable conscious brands
• 18-37 year olds are 2.5 times more likely to purchase second-hand clothing than other generations

Second-hand/sustainable industry leaders:

• ThredUP
• Swap Society 
• Posh Mark
• Mercari
• The RealReal

Pepperdine University Graphic | The Fight Against Fast Fashion, and Solutions for a Sustainable Society