New Consumer Data for Socially Conscious Goods & Services

What’s happening? Channel Factory, global brand suitability and ad performance platform for YouTube, released its Brand and Consumer Values Report.

Why is this important?

• 69% prefer to buy from brands committed to socially conscious causes
• 68% prefer to buy from brands that are committed to making online environments more positive
• 60% prefer to buy from those committed to making these environments diverse and inclusive
• 54% have a negative opinion of brands that run ads on content made by creators whose social values consumers disagree with
• 60% feel more positive about a brand knowing they advertised in diverse environments

How will this be important? Not only does it matter if brands take a stand, it matters how and where they take that stand.

Channel Factory | Consumer Sentiment and Conscious Advertising